Identifying Strategic Segments and Custom Macros

  • Customer wanted to evaluate the usefulness of Strategic Segments in their environment (note: similar process for Custom Macros)
  • Repeated Queries Report developed by Argos, shows the most repeated queries across the entire environment, and indicates where Strategic Segments would be of the most benefit.
  • Results: When presented with the facts around Repeated Queries, the customer agreed that they would benefit from an implementation of Strategic Segments.
  • Benefits: With the identification of Repeated Queries and the intelligent design of Strategic Segments, significant execution time savings can be realized across many campaigns.



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