Improving Run Times that Slowed Over Time

  • Over time, customer noticed that campaigns execution times got longer.
  • Argos Analysis Tools can identify common structures in campaigns that are slow to execute.
  • Results: For this customer, the following changes to campaigns were suggested as a result of the analysis:
    • Modifications to table mapping structures
    • Different flowchart process order, while keeping the same business logic
    • Removal of unused Derived Fields
    • Modifications to Derived Field calculations
  • Benefits: Campaign Performance Optimization Services, performed by Argos Group, can identify process improvements that can be applied to the Affinium Campaign environment, resulting in more throughput for marketing activities.