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Argos Group Case Studies


Enabling Business Focused Marketing Processes
Re-engineering and Streamlining Marketing Business processes, Data Flow, Data Storage for closed loop Marketing Campaign Management for a Major Retailer


Enterprise Marketing Process Automation
Implementation to centralize marketing process and operations worldwide for one of largest International vendors of Information Technology infrastructure products and services


Response Analysis Reporting Automation
Implement a consistent and streamlined response analysis reporting solution to effectively monitor marketing investments for a regional Bank.


Hardware Assessment
Argos provides a tool to guage Affinium process performance under different conditions, allowing a client to (1)view the impact of different hardware systems on its campaign run times and (2)make an informed decision in purchasing hardware based on this knowledge.


Creating a Set of Best Practices for Optimal Performance
Argos helps a company establish a set of best practices for optimizing campaign run performance by creating a reporting system that identifies query patterns between campaigns.


Identifying Worst Performers
A company improves its campaign IO performance by 70% when Argos utilizes a report for identifying worst performing campaign processes.


Database Usage
By developing a new campaign reporting system, Argos enables a large company to improve the coordination of its marketing and IT departments in utilizing database resources.


Identifying the Optimal Use of System Resources
Argos' Campaign Summary Reports enables a company to assess which of its campaigns can be run in parallel for maximum efficiency, bringing its weekly production time from 48 hours to 18 hours.


Monitoring the Use of Database Elements
By developing a new campaign reporting system, Argos enables a large company to improve the coordination of its marketing and IT departments in utilizing database resources.


Testing Various Implementation Strategies
A client increases ROI by reducing campaign development effort when Argos identifies, recommends, tests, and evaluates various campaign logic strategies.